In our post-truth world, tapping into people’s emotions has proved far more effective than rational argument – and, as Philip Seargeant argues in this book, the most powerful tool for manipulating emotions is a gripping narrative. From Trump’s America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today’s successful political movements? Can it translate into a blueprint for victory at the ballot box? This book looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in.