Introducing Media Studies: A Graphic Guide – Ziauddin Sardar


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ISBN: 9781848311848 Category: Tags: ,


Explores the complex relationship between the media, ideology, knowledge and power. This title provides a tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how ‘the audience’ is constructed and how it in turn interprets the content and meaning of media representation.