Hegarty on Creativity: There are No Rules – John Hegarty


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ISBN: 9780500517246 Category: Tags: ,


Creativity isn’t an occupation; it’s a preoccupation. It is a challenge for everyone in the modern world – from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process.