People power works and is changing the world around us. This is a user’s guide to activism by one of the UK’s biggest names in grass-roots campaigning. Illustrated with lessons from the real world, it is a guide to creating change for anyone who has ever asked themselves ‘why hasn’t anyone done something about that?’ We are taught to believe that only a small group of people in society have the ability to change laws and company policies. That’s simply not true any longer – each of is capable of using our experiences to change the world. We just need to use that thing that makes us different, and learn how to channel it. Having worked as a campaigner for the last 11 years, Kajal Odedra of change.org – which is used by 15 million people in the UK – has learned the tricks of the trade that have traditionally been held in circles of power, and believes that everyone should know how to speak up and be heard.